EGG HOMES

In the Austin, Texas area, a homebuilder launched a new company targeting those who wanted a custom-built home at a conventional home price. Working with ACES Branding, I worked on the business and brand strategy, developing a company name, the brand expression, and collateral materials. After developing a brand strategy, we worked on naming the company. When we learned that the builder’s approach was to build the perfect abode for the occupant, Egg Homes was an obvious choice.

After developing the identity, I switched to the company side, creating much of the workflow within the company, as well as facilitating the customer experience from initial introduction to final closing. I spent my first year with the company developing flyers, writing interest letters, and creating a customer design experience.

After developing a name and identity suite, we developed a website and collateral materials in less than forty-five days. Whew.