CASE STUDIES

On these projects, I worked in one or two capacities – strategist and copywriter.

The only way to know how a brand should communicate with its customers is a clear understanding of your brand story. By looking at business goals, strengths, weaknesses, and doing a competitor analysis and consumer profile, I craft a clear strategy of what a brand does, how it does it, and why it does it.

Once a strategy is in place, I craft a creative campaign that emotionally connects brands with customers.